Choosing a niche is the most crucial first step that you will make when you’re just getting started with your adult website. A niche is merely a specific target or audience that your site will be focused around.
Examples of adult niches:
- Public Sex
- Big Boobs
- Big Butts
- Cum Shots
There are so many other types of niches that I could go on and on about. When you are choosing a niche, you need to first think about you are interested in. If you select a niche that you have no interest in, then you’ll be less interested in maintaining that website and updating it with new content.
It’s also important to pick and choose only one niche rather than trying to tackle multiple niches at once. Far too many people fail when they start because they decided on the wrong niche or they tried to start with an extensive website focusing on multiple niches at once. There are too many other websites out there like this that will make it next to impossible for you to compete.
An even better idea is to choose a niche and then find something within that niche that you can niche down to and target. So rather than focusing on one large brood niche keyword like Lesbian, you can take that and niche down even further with another niche. An example might be Lesbian Stepmoms.
Why Niche Down?
There are many different reasons why you would want to niche down within a specific niche topic. Some of those reasons are:
- There will be less competition choosing a niche within a niche. The adult industry is already huge and oversaturated in many niche categories. By selecting a niche within a niche, this can help you target a more specific audience.
- Although the target audience is more specific, the visitors you will receive will be more likely to be interested in your content and what you have to offer. This type of traffic you’ll notice will convert much better because you’ll be giving them exactly what it is they came to your website to find.
- If your website is focusing on a niche within a niche, you will find that it should be easier for your site to rank better in the search results because they’ll be less competition.
- You will find that it’ll be less stressful in the end trying to come up with new content because you’ll be focusing on one target audience, instead of a combination of different audiences all looking for something different.
- When it comes to marketing your website, and looking for your niche market on Reddit, or different forums, you will find it easier and less time consuming since your audience will be in one spot and not scattered over multiple niches.
How Can I Find A Niche That People Are Interested In?
Honestly, when it comes to porn, you can practically find a niche that somebody, somewhere would be interested in. It just depends on how big that market of potential visitors would be.
What I like to tell people is to take a look at popular websites and see what
Sites like Pornhub, have a year-end review that you can use to see what the most searched niches of 2018 were. You can even go back and check what the most searches niches of 2017 and 2016 were to help compare and look for trends. This will help give you an idea of what people are looking for. Now ask yourself, from the list popular search results, is there a niche that you are interested in?
You can check other websites like Chaturbate and take a look at tags to see which tags have been popular with viewers.
This is how I would go about choosing a niche.
Based on what Pornhub is telling us has been a popular search result in 2017 and 2018, it looks like Lesbian has been at the top of that list both years. I might want to look at doing something with a lesbian niche. But because I don’t want to target such a popular brood topic like lesbian, I will take a look at how I can niche that down a little more.
Another popular search term in both 2017 and 2018 is Stepmom, coming in 4th overall both years. Now I can combine the Lesbian niche, with the Stepmom niche to come up with Lesbian Stepmom.
Once you have decided on a niche, you can also visit Google Trends and try searching to see what Google says about that niche. Are people searching for it? Does it look like it’s a trend that will continue over time? Are there periods of the year when people are searching for this more than other times?
Now, remember, you don’t have to choose the top results to come up with a niche topic. You might find less competition in a niche combination that is located near the middle or bottom of the list. You can even try coming up with your niche that is not on the list provided by Pornhub. The key is finding something that you are interested in.
Lock Down Your Niche
Once you have decided on a niche that you are interested in, it’s now time to make sure that you can find a domain name to match.
What I like to do is go to Godaddy.com and use their search feature. You can type in whatever name you are thinking about, and Godaddy will tell you if you that domain name is available or not.
For me, I would take my Lesbian Stepmom niche and search Godaddy for lesbianstepmom.com to see if it is available.
As you can see, I got lucky, and that domain name is available to purchase. I could now add this domain name to my shopping cart and register this name.
Now let’s assume that the domain name I was looking for was not available. Now what? Well, I would then try mixing things up or adding an additional phrase to the search, such as:
If you are finding it difficult to find a domain name that is available, you could even try substituting stepmom for the stepmother, or lesbian for girl-on-girl, or something. But make the domain name too long. They say a good domain name should be no longer than 17 characters. Shorter domain names are more ideal.
Know Your Audience
Your audience is coming to your website because they think you have what they are looking for. If you are focusing on the lesbian stepmom niche, then make sure you stick to that niche. Your entire website should be focused on this, and only this.
Your visitors are going to be disappointed if they come to your website looking for girls-on-girls and you are showing them a combination of girls on girls, and girls on guys, then your visitors are going to bounce and not trust your site.
If you deliver to your visitors what they are coming to your website for, then they’ll end up staying on your website longer. Which means they’ll bookmark your website, trust your site as an authority site in this niche, and then in return, they’ll end up spending real money on what it is you are selling or suggesting to them through affiliate offers.
This brings us to the next point. In addition to making sure that your website is delivering exactly what your visitors are looking for, you also need to make sure that the products and services cater to this audience.
For example, who is looking for this content? Is it men who are interested in seeing lesbian stepmoms in action? Or is it stay at home soccer moms who have nothing better to do with their time while their husband and kids are away all days?
To help give you an idea on who is looking for this type of content, you can go back to Pornhub’s year-end review that they publish annually to see what the 2018 gender demographics are for each of the search terms your niche is focusing on. You can even go back and check what the most searches niches of 2017.
In the end, you need to understand your audience and know what they are looking for. If you can make your audience happy, then that audience will become devoted followers of your website and trust you a lot more.
Finding a niche site that you are interested in, will make all of the hard work that’s involved in creating a website feel not so bad. If you are interested in what it is you are doing, then your audience is going to be able to tell.
A lot of people will start a niche website because they are only interested in the large audience of followers that niche has, and they will fail because it’ll feel a lot more like work, then providing good useful content that your visitors are looking for.
I’m confident that you’ll do an excellent job if you niche down within a niche, and choose something that interests you. Don’t worry if you think you might be the only person interested in that niche, because I’m sure that there are plenty of other people who would also be interested.